Nike Marketing Insights Project

This project presents a comprehensive marketing strategy for Nike, emphasizing the company’s mission to inspire and innovate for every athlete. Through in-depth analyses, including PESTEL and USP frameworks, the project identifies key growth opportunities, such as targeting underrepresented market segments and enhancing inclusivity through cause marketing initiatives like scholarships and trade-in programs. It also explores innovative promotional strategies, including paid media campaigns focused on female athletes and community sponsorships aimed at low-income households. With a strong emphasis on sustainability, transparency, and social impact, this project highlights Nike’s commitment to fostering a more inclusive and empowered global athletic community.