WORK EXPERIENCE

Property Assistant

Learfield (UCONN Athletic)

Hartford, Connecticut

August 2024 -- Present

Strengthened sponsor relationships by delivering detailed proof of performance reports and coordinating hospitality functions, leading to 90% sponsor retention.
Assisted in game-day activities, including setting up signage, LED boards, activations, and other promotions.

Hartford Athletic

Hartford, Connecticut

June 2024 -- August 2024

Conducted comprehensive market research in the Hartford area, identifying trends and opportunities that informed strategies resulting in a 20% increase in ticket sales.
Planned and executed community events and professional frisbee game days, generating over $50,000 in revenue and fostering robust community engagement.
Planned and coordinated seamless gameday logistics and operations, ensuring optimal collaboration between home and away teams and achieving a 95% satisfaction rate.
Directed pre-game stadium setup by overseeing equipment arrangement, vendor coordination, and safety checks, maintaining a 100% compliance with safety standards.

Nike (China), Inc

Shanghai, China

August 2022 – September2022

Enhanced advertising strategies to align with China National Fitness Plan updates and expanded market outreach to new demographics, increasing community engagement by 30%.
Utilized TikTok influencers and Unboxing & Product Review campaigns to promote Nike Air Zoom GT CUT, acknowledged as the most creative strategy in the department.
Contributed to new product development, including a fitness mirror, through industry research focusing on new technology utilization, competitor analysis, and user research.
Utilized competitor mapping to uncover Nike products' competency in different dimensions such as comfort and lightness, identifying potential competitors and informing strategic product positioning.

University of Nottingham (Ningbo Campus) Sport Department

Ningbo, China

Oct 2021 - Jun 2023

Directed annual sports fair, Nott Olympics, by overseeing planning, sales, marketing, logistics, security, and external relations, ensuring smooth event execution.
Leveraged integrated marketing campaigns including flyers, radio ads, social media, and referral programs, boosting audience participation by 15%.
Developed and implemented contingency plans, ensuring event continuity amidst unexpected issues.